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Constellation: Software's Superorganism
“He had seen plenty of great businesses operating in niche spaces — while they didn't have the upside potential of a traditional venture investment, these were still solid companies. Notably, these enterprises often faced minimal competition because they were tackling a smaller space; big horizontal platforms like Microsoft weren't about to fritter resources building bespoke solutions for marina operators or golf course owners.
Leonard found vertical market software (VMS) — software attacking specific markets like marina management — especially interesting. Businesses in the space were typically high gross margin and sticky, selling mission-critical software imbricated in a buyer's operations.”
“Libro” #23
Playboy interview: STEVEN JOBS (feb 1985)
PLAYBOY: Does it take insane people to make insanely great things?
JOBS: Actually, making an insanely great product has a lot to do with the process of making the product, how you learn things and adopt new ideas and throw out old ideas. But, yeah, the people who made Mac are sort of on the edge.
PLAYBOY: What's the difference between the people who have insanely great ideas and the people who pull off those insanely great ideas?
JOBS: Let me compare it with IBM. How come the Mac group produced Mac and the people at IBM produced the PCjr? We think the Mac will sell zillions, but we didn't build Mac for anybody else. We built it for ourselves. We were the group of people who were going to judge whether it was great or not. We weren't going to go out and do market research. We just wanted to build the best thing we could build. When you're a carpenter making a beautiful chest of drawers, you're not going to use a piece of plywood on the back, even though it faces the wall and nobody will ever see it. You'll know it's there, so you're going to use a beautiful piece of wood on the back. For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through.